Kinly Selects MX to Power Data Platform Focused on Financial Livelihoods for Black America


Fast-Growing Fintech Leverages Clean Data and Personalized Financial Alerts from MX to Help America’s Black Community Close the Wealth Gap and Build Prosperity

LEHI, Utah and ATLANTE, July 11, 2022 /PRNewswire/ — MX, the leader in open finance, today announced that Kinly, a digital-native neobank creating generational wealth for Black America and its allies, is using MX’s financial data aggregation and enhancement solutions to power Kinly’s personalized financial tools.

Kinly Selects MX to Power Data Platform Focused on Financial Livelihoods for Black America

“We love MX and its mission – and share a passion for diversity,” said Donald Hawkins, Founder and CEO of Kinly. “I have been impressed with MX’s world-class financial data platform for years and look forward to partnering with them. MX’s Open Funding APIs will help fuel our mission to serve and improve the financial livelihood of our vast community.”

Kinly is focused on improving financial outcomes through financial education, savings and wealth creation, early access to earnings, overdraft protection up to $100and offering cash back for purchases from Black-owned businesses and thousands of widely used retailers.

MX will support Kinly’s mission with data aggregation and enhancement powered by MX’s Open Funding APIs.

“Working closely with Kinly to help provide data enhancement and personalized financial advice to the Black community aligns perfectly with our mission to empower the world to be financially secure,” said Brett Allred, product manager at MX. “We are huge fans of Kinly and the underrepresented community it serves and look forward to its continued growth and continued partnership in the future.”

About MX

MX Technologies, Inc., a leader in open finance, makes data accessible and actionable for everyone. MX is building the largest open finance ecosystem to drive innovation and improve experiences through secure and trusted access to financial data. MX combines reliable open funding APIs with enhanced financial data to quickly and securely connect and verify data for hundreds of use cases, including account opening, money movement and subscription . To learn more, follow us on Twitter @MX or visit

About Kinly

Kinly is an inclusive fintech company that proudly serves the unique needs of Black America and its allies. Developing a platform focused on improving financial livelihoods through financial education, black-centric spending, and wealth creation, Kinly helps members manage their money and develop financial behaviors positive. For more information, visit

Media Contact:
Tom Cook
[email protected]



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