Key information
Companies using the tool “Thousands”, says the company, citing examples such as Bosch, Mitsubishi Fuso, Eberspächer, INEOS and FCA Services
Number of users/seats Not disclosed
Number of reservations processed annually Not disclosed
Total volume of transactions per year Not disclosed
Update frequency Every seven weeks
type of company Technology provider (Amadeus IT Group)
Main markets Worldwide (130 countries in ten languages)
Price model
Installation costs Yes
Permanent fixed costs Yes
Transaction fees Different pricing models depending on business agreement and client company requirements
Contents
Air All major global distribution systems, plus low cost carriers and direct supplier connections. VDAs connect to the vendors computer reservation system and all content, including availability and pricing, will be displayed seamlessly and unrestricted, just like GDS content. Around 100 LCCs are available through a third-party content aggregator, as well as VDAs to a number of carriers. Full content is displayed uniformly so users don’t have to adapt to different user interfaces.
Accommodation In addition to Amadeus, Saber and Travelport hospitality content, Cytric’s Vendor Direct Access content offers content from Booking.com, Corporate Rates Club (CRC), ehotel, Hotel.de, HRS, Phoenix DERhotel, Premier Inn and Meetago – MICE. The tool also integrates with proprietary hotel inventories from leading travel management companies.
Rail Deutsche Bahn, SNCF, NS International, Evolvi, Trainline, SNCB, SJ, Thalys, Amtrak and Renfe. Train travel options are comparable to airplane travel options in a fully unified view.
Auto Complete GDS car content plus Vendor Direct Access content from Avis, Budget, Enterprise, Europcar, Hertz, National, Sixt. Transfer providers such as Flygtaxi, Groundscope, etc.
NDC and other direct connections One of the first providers to receive dual IATA NDC certification as an aggregator and IT provider. Cytric’s mission is to build the world’s largest unbiased price comparison platform providing transparency, flexibility and savings on the bookings TMCs can service. The company says the GDS channel is best positioned to support this vision and is its preferred solution. In the near term, the company is also sourcing NDC from subscription-based payment channels so customers can adopt a hybrid sourcing approach in the interim.
Key personnel
CEO Luis Maroto
President of the travel unit Decius Valmorbida
Executive Vice President, Travel Distribution Angel Gallego
Executive Vice President, Companies Rudy Daniello
Senior Vice President, Commercial, Companies Arlene Coyle
Vice President, Client Solutions, Enterprises Lydie Charpin
What the company says
According to the company, “Cytric is a truly integrated online booking tool and expense management system that offers unparalleled global content, supported by partnerships with industry travel providers as part of the Cytric ecosystem. Amadeus trip”. Cytric executives touted its comparison capability with “all content on a single screen, regardless of source” and the ability to enforce “programs with superior policy management”. The company also highlighted its Amadeus Mobile Messenger risk management tool. Regarding innovation over the past 12 months, Cytric has focused on user experience and improving its air and rail content. It has also honed its risk and traveler safety partnerships. “Through our partnership with Riskline, we have integrated information related to Covid-19, and with AXA Partners, we have offered insurance and healthcare,” the company noted. Cytric is currently expanding its portfolio to cover compliance, smart payment and reconciliation services. With Microsoft, he is working to build new solutions for a smoother and more personalized business travel experience.
What buyers are saying
Cytric customers said they chose the tool because of the breadth, sources, and relevance of the content available in the tool. “It’s an independent tool, and I don’t feel like my TMC is limiting the content to its advantage.” Others have rated Cytric for its ability to customize. A buyer highlighted the ability to set up pre-trip approvals from the company’s HR feed. On the negative side, there was confusion among buyers about the availability of NDC content in the tool, which may mean Cytric needs to focus on additional user training. Some buyers have been dismissive of Cytric’s user experience.
What the consultants say
Consultants complimented Cytric’s “incredible policy flexibility and very good configurability,” but the customer will need to know how. Cytric has no TMC resellers and focuses on direct relationships with large enterprises. The tool has improved its user interface, has quality direct connect capability despite its GDS ownership and according to a consultant, “no one can touch Cytric in terms of rail”. It’s an open platform that will “plug anything in, if you can make the ads work”. While some consultants see benefits in the US for Cytric, it has yet to gain traction in that market. A consultant said he had recently looked more into Amadeus’ GDS, so partner TMC should have it in place.
