The report provides insights into marketing compliance trends, challenges, concerns, and risks for organizations in highly regulated industries.
MORRISTOWN, NJ – February 10, 2022 – (Newswire.com)
PerformLine, the leading provider of compliance technology solutions, has released the 2022 State of Marketing Compliance Report, which provides insights into trends and benchmarks for marketing compliance programs across a wide variety of industries, including banking and financial services, mortgages, fintech, partner banks, buy now, pay later, credit card, higher education and other categories of consumer credit.
The report compiles responses from a survey distributed in the fourth quarter of 2021 to compliance and marketing professionals to provide insights on a wide variety of marketing compliance topics covering budgets and expense categories, top challenges, gaps in compliance monitoring, etc.
As consumer protection continues to be the focus of efforts by the Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB), organizations must ensure that their consumer protection programs keep pace with their innovations. When conducting investigations, regulators examine a company’s compliance management system, and this report provides valuable information that organizations can use to optimize their compliance programs.
“As pioneers in the field of marketing compliance, we are constantly reviewing data to make our products and services even better for our customers. This report provides valuable insights into pain points facing the industry so that we can ensure that our compliance solutions are agile and can address these challenges in a scalable and automated way,” said Rhonda McGill, Senior Director of Solutions customer at PerformLine.
Key findings include:
- Marketing compliance budgets are growing in 2022 and will be spent differently than in previous years
- Compliance Professionals Are Concerned About Fair Lending, UDAAP, and Privacy and Data Protection
- Many organizations lack compliance monitoring on at least one marketing channel
“PerformLine’s report provides comprehensive insights into marketing compliance, from budget and staffing, content approval volumes, third-party and partner risks, and other important trends,” says John Henson , Head of Legal and Compliance at ConsumerAffairs. “If you work in consumer finance, higher education, or another highly regulated industry, you should read this report and see what you can do for your organization.”
To download a copy of the full report, click here.
As part of National Consumer Protection Week, PerformLine will host a “Trends Shaping Marketing Compliance in 2022” webinar featuring Rhonda McGill and John Henson on March 9. Learn more here.
ABOUT PERFORMLINE
PerformLine is a leading compliance technology provider that offers executives a single platform to mitigate regulatory risk across key sales and marketing channels, including web, call, message, email, document and social media. PerformLine automates the path to discover, monitor, mitigate and report compliance risks and ensure brand safety. The PerformLine SaaS platform offers comprehensive workflow functionality, real-time analytics, remediation, monitoring and archiving while providing customers with significant time and cost savings by automating compliance activities at across channels and departments. Learn more about https://www.performline.com
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PerformLine Releases Marketing Compliance Trends and Benchmarking Report
