Ladder Announces Partnership with Eden Reforestation Projects and Commits to Carbon Neutrality


“People who take out life insurance for their family care about a future beyond them. So are we,” said Jamie Hale, CEO and co-founder of Ladder. “Climate change has been called the defining crisis of our time by the United Nations. It’s in our DNA to do our part to preserve the well-being of future generations.

Starting today, Ladder will donate a tree for every new customer through its partner, Eden Reforestation Projects. Eden has planted over 500 million trees in formerly deforested areas in 11 project countries to achieve reforestation and extreme poverty reduction goals. The association plants nearly one million trees a day through active partnerships with local communities.

“Trees symbolize life, sustainability and growth – I couldn’t think of a better metaphor for life insurance and for the way Ladder has uniquely led in space, driving innovation and growth. sustainable growth since day one,” continued Jamie Hale. “To disrupt an industry, you have to build something that lasts.”

As part of a larger initiative, Ladder has set up a formal Environment, Social and Governance (ESG) committee with a charter to build on Ladder’s foundations – its 100% digital app, its commitment to diversity and inclusion, and now, its tree planting. program — to embed ESG into business operations and drive increasingly meaningful impact.

About the scale

Ladder is the next generation life insurance company. Offering flexible term coverage in minutes that can save policyholders up to 40%*, Ladder uses a fully digital architecture and real-time underwriting to make life insurance as accessible, affordable and loved as it should be. being. The company is headquartered in Palo Alto, Calif., and offers coverage up to $8 million in all 50 states. To find out more, visit


Ladder Insurance Services, LLC (CA license # OK22568; AR license # 3000140372) distributes term life insurance products issued by several insurers – for details, see All insurance products are governed by the terms set out in the applicable insurance policy. Each insurer is financially responsible for its own products.

*Premium savings compared to the same customer retaining their full coverage amount for the duration of the policy. Savings from decreasing coverage every three years for the life of the policy on a $1.4M policy over 20 years. Prices valid from June 15, 2021.


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